1. Scope your market, segment & country requirements well BEFORE exporting
2. Decide on a suitable trading currency, trading terms, & incoterms
3. Select the best way to sell your product in the export market chosen
4. Focus strongly on quality, as early problems could cost you dearly
5. Have a flexible sales strategy with plans A,B,C, D etc., as you may need them
6. Select the best way to service your customers abroad
7. Decide on whether to use an agent or distributor, or to do it yourself
8. Speed to market is a priority, hence the supply chain is critical
9. Understand your costs and always keep these under control
10. Price competitively, and remember that benefits sell, and features don't
11. Communication is everything, so constantly have your finger on the pulse
12. If something does not work, don't be afraid of changing things up
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