Sales Training &
Business Development Training
Sales Training &
Business Development Training
What's Inside The eBook?
Chapter 1:
Getting Buyers to Meet with You
Chapter 2:
Understanding the Buyer’s Psyche
Chapter 3:
Common Sales Meeting Mistakes and How to Fix Them
Chapter 4:
Distractions That Derail Deals
Chapter 5:
The Power of Benefits Over Features
Chapter 6:
Picking Up On Clues From Buyers
About The Author Peter Macadam
I am Peter Macadam and I’ve been in Sales and Business Development since I was seven years old when I used to trade freshly picked fruit for the cash to buy a movie ticket!
Although I obtained a Bachelor of Pharmacy, as well as a Bachelor of Administration degree, sales and business development has always been my passion.
I am a vastly experienced, well-seasoned professional in the fields of new business development, international business development, business negotiation, and the formulation of successful sales strategies.
I am equally comfortable with international and domestic business, and I am also comfortable operating in either market. During my long career in sales and business development in the pharmaceutical, dairy and food ingredient industries, I have gained vast experience in selling both highly specialised, as well as commodity-type products.
I see my role with Macadamy as one where I will impart the rare gems to staff that helps get the best out of them by teaching them how to be assertive and tenacious, and coaching them to ask for, and get, customer commitment. I am flexible and able to adapt my training and mentoring to all industries and products. I am well versed in all the current sales and business development processes, and as a professional entrepreneur coming alongside you, I will care deeply about your company’s current and future success.
Unlock the Secrets of Sales Psychology
The 5-Step Roadmap to Sales Success
Master the psychology behind sales to secure more meetings, build trust with buyers, and close deals faster.
Learn how to avoid the 5 critical mistakes that derail sales conversations, and discover the strategies top performers use to stay focused and win more business.
Avoid Common Pitfalls
Discover the painful mistakes salespeople make ALL THE TIME during meetings—and how to steer clear of them. From ineffective pitches to misreading buyer signals, this book reveals the traps that derail even the most seasoned professionals.
Buyer Psychology Unlocked
Delve deep into the buyer's psyche to understand what drives their decisions. Learn how to decode their behaviour, overcome objections, and navigate distractions that can torpedo your success.
Focus on What Matters
Why benefits sell and features don’t—learn to craft compelling value propositions that resonate with buyers. Discover how to tune into the subtle cues buyers give and use them to your advantage.
Join Hundreds of Sales Professionals & Business Owners Who Have Transformed Their Careers
Do you want to keep struggling with the same results, or are you ready to invest in yourself? This book isn’t just information—it’s a toolkit for real-world success.
For a limited time, get instant access to:
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Comprehensive strategies for improving buyer engagement
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Proven techniques to avoid sales-killing distractions
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Step-by-step guidance on reading buyer signals and closing deals
Read the book. Apply the principles. This is your chance to gain a competitive edge, avoid costly mistakes, and take control of your sales success.
Why This Book Is Your Edge
​In a crowded field of sales professionals, you need to stand out. This book gives you insider insights and actionable strategies that most salespeople never discover. The author, Peter Macadam, has sold products in over 70 countries on 6 continents. This vast knowledge is neatly packed into this easy to read eBook.
Whether you're new to sales or looking to refine your craft, this guide will fast-track your results.
The decision is simple: You either want to excel in sales or you don’t.
If you’re ready to elevate your career, this book is the smallest investment you’ll make for the biggest payoff.